Sales Operations Manager - FMCG

Position Title :

Sales Operations Manager Function : Sales

Educational Qualification : MBA Experience: 7- 10 years post MBA Desired Competencies:

- Should have an understanding of channel S&D operations

- Understanding of the Sales function in FMCG industry.

- Negotiation Skills

- Clear market and consumer understanding

- Must have good Leadership skills, Communication skills, and Basic IT skills

- Analytical and Articulate

- Ability to lead, manage and develop a team towards functional goals

- To remain self driven at all times - to keep the moral of the team high and encourage the channel partners from time to time.

Key Responsibilities :

- Defining Monthly / Quarterly directions for the Sales Team by Sensing new opportunities and implementing the right infrastructure requirements

- Firm up Sales Development plan for the year based and build the plans at a PJP level. Ensure that the sales infrastructure in the assigned areas meets defined norms.

- Analyze potential areas in assigned geography where A/W or Distributor appointment would enhance business prospects. Finalize activity plan and individual Territory Heads itinerary at the depot meeting based on month/ business objectives and ensure communication of these to the sales field force,

- Coaching and Capability Development

- Coach the Territory Heads on the Sales Execution and Territory Management

- Ensure complete staffing

New Product Launch :

Work closely with the Brands team to Identify activation opportunity with respect to a brand, occasion or an event Design and Trade Activation plan and their execution - Communicate to the Team on the final codification, facilitate roll-out in the market place and track progress for the same.

Commercial Management : 

Handle Trade Promos (Design and Execution), Business Solution Development, Annual Budgeting (Sales Budget), Customer Complaint Handling, and Market Returns.