Sales Operations - FMCG

Business Development:

- Promotion of specialty products at all India level.

- Segment development at all India level.

- Responsible for volume and profit margins.

Product management:

- New product introduction & development

- Product gap analysis.

- Product rationalization & benchmarking.

- Product specification.

Business planning:

- Annual budgeting

- Country level annual sales plan

- Sales, Production & Inventory plan.

Business support:

- Material management - plan for monthly production requirement & plant coordination.

- Complaint resolution

- Technical services monitoring

- Customer project

- Product promotion

- Seminars and campaign

- Training to new joiners

Marketing support

- Promotional tools - shade card, brochure, etc.

- Preparation of product data sheet

- Design segment wise specification

- Provide product information

Price Management:

- Market trend analysis

- Raw material cost and specification

- Analyze competition activity

- Design price circulars.

Margin Management:

- Value engineering and cost reductions

- Niche marketing - Marketing of new generation and specialty products

- Product Vs price strategy

- Developmental projects

- Margin analysis