Sales & Marketing Strategy - Consumer Goods/FMCG Domain - IIM/ISB/XLRI/MDI/FMS

Should have experience into following:

Sales & Marketing

Trade Promotion Management

Branding

Brand Management

Sales Strategy & Business Planning

Product & Market Entry/ Launch Strategy

Sales Operations

Sales Force Incentive Management

Sales Force effectiveness

Trade Spend Management

Process assessment & improvisation

Sales data analysis

Marketing, Planning & assessment

Channel strategy & design

Media planning

Marketing must involve media, not only activisation or BTL

Domain: Consumer goods & FMCG

Education: MBA Tier 1 Institute ONLY