Sales & Marketing Role - Liquor

Responsible for the secondary sale in the state / territory by developing and maintaining the sales and marketing business plan and designing and monitoring individual and team sales objectives on monthly, quarterly and annual basis also responsible for maintaining the MOP in the state / territory.

- Regularly conduct retail outlet audits to study market share movements and track market share. Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.

- Work with the team to correct market working discipline, daily targets vs achievement tracking.

- Also responsible for PJP adherence of the team and ensured strict adherence to working norms & practices

- Report / Analysis

- Responsible for developing the team through motivation, counselling, skills development and product knowledge development.

- Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.

- Recognize and celebrate team and team member accomplishments.

- Team Management P4G, review

- Designing and execution of volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.

- Planning & execution of consumer centric activities in the state - focus on generation.