Sales & Marketing Leader - Tractor Business

Company: Tractor

Position: Sales & Marketing Leader

Location : Mumbai

JD

1) Build and manage a strong B2C (Tractor owners) & B2B (Tractor dealers, distributors, intermediaries, OEM ) channel for Tractor next-generation digital products & solutions in Farm machinery.

2) Drive channel sales for our next generation digital products and manage aspects like pricing and product sell-through. Bring in world-class business practices & systems to create demand visibility, build a strong sales pipeline, and enhance customer satisfaction

3) Architect, launch, and manage the sell-through of new digital product subscription packages based on farming season, regions, crops, and specific farm & non-farm work applications

4) Build successful insighting relationships with Tractor dealers by using relevant machine, data analytics to drive efficiency in spares management, new tractor sales, tractor service, and customer loyalty & connect.

5) Create a seamless business connect for our digital products with relevant M&M channel sales & customer service initiatives.

6) Build and manage a future sales leads pipeline by working closely with the After Sales support team.

7) Marketing Drive customer segmentation & success strategy, use analytics & field research augment customer experience across products & services.

8) Develop and implement an integrated communication strategy aligned with marketing seasonal initiatives and product stories. Plan and conduct BTL product sales events in key rural markets in India.

9) Design and drive innovative consumer experiences across all marketing channels: digital, activation, dealer events, and PR. Ensure the creation and timely refresh of all necessary digital assets and collateral including a product website, brochures, product videos, case studies, and more.

10) Be an active evangelist in the Global IoT, Industrie 4.0, Agritech, Telematics, Payments, Shared economy, and consumer electronics markets by showcasing & championing our new products & services strategy & NPD

11) Drive strategic reviews, deliver presentations to senior stakeholders across the organization to ensure tight business alignment with channel, customer service, R&D, marketing, and the product planning team.

12) Assist in the development of a Global sales strategy, scout and identify strategic partnerships to enter new markets

13) Assist in new product development activities for specific large scale business inquiries.

Qualifications:

- 6+ years of sales & marketing experience having driven significant, measurable business impact in previous organizations.

- Top tier MBA with 6-12 months in preferred, but not a mandate if the person has solid experience working at successful Start-ups (Series A funded and above).

- Proven success leading a sales team and consultative sales success in establishing effective relationships with key decision-makers. Target driven with a strong emphasis on developing & scaling new business models.

- Familiarity with the connected product ecosystem, having a good grasp on aspects like Cloud, Hardware, connectivity, and commerce.