Sales & Marketing Business Analytics Role - Strategic Planning - Retail/FMCG/Manufacturing/Consumer Durables

Sales and Marketing Business Analytics -Strategic Planning

(Assistant reporting to MD)

Location: Kochi (Kerala)

Budget -25lac annual CTC Approx.

Gender-Any

Education: IIM /MBA (Tire 1 School)

Company; FMCG

Role and responsibility :

Work as a bridge between business and Analytics

- Sales: Handled General Trade sales of South Territory /North

- Have achieved 95%+target with 17% YOY Growth; Implemented a new Rural Trade Program

- the First territory in the state to complete 3 New Product Launch and scale it up

- First territory in the state to complete the implementation of new Sales Force Automation

- Supply Chain: Devised Value Chain optimisation model to reduce freight costs

- 10% savings in Freight cost by implementing the optimised model in Supply Chain

- Marketing: Studied pricing model for Modern Trade products across the personal care category

- Conducted consumer survey for Modern Trade - purchasing behaviour and pattern

- Suggested specific Product Extensions ategories and SKU for Modern Trade channel

- Corporate Strategy: The responsibility ranging from preparing, evaluating and presenting business cases to the CEO and provide insights to help CEO make informed decisions

- Part of all New Product Launches and finding gaps to streamline the launch process

- Devised and implemented strategy to enter New Product Categories and launch New Products

- Project Manager: Led the project on 3r generation Warehousing & Transport Software

- Achieved higher OTIF with lesser Working Capital in the system

- Analytics: Bridge between Business and Data Analytics function; Proficiency in SQL

- Sales Analytics - determine the effectiveness and ROl of trade programs run by sales

- Marketing Analytics - derive insights to study offtake for various products and campaigns