Sales Manager - Trade Operations - FMCG Startup

Responsibilities :

- Create offline plans for both GT and MT for the year and qtrs.

- Achieve business objectives on a monthly, quarterly and yearly basis.

- Build a distribution network in focus geographies as per the priorities of the organization.

- Negotiate terms of trades with key accounts and distributor partners.

- Good understanding of how BTL works in an offline channel- drive local sales promotions in both GT and MT. Build pricing models with relevant margins to the trade in consultation with the CEO.

- Ability to build, motivate and drive teams to achieve targets for the quarters and the year.

- Develop and execute annual plans, budgets and KPIs of team below to drive value and product by market.

- Develop channel and market strategies for area distribution encompassing outlet coverage, availability and visibility.

- Design and implement sales systems, reporting, distributor policies, stock norms, billing and collection.

- Managing channel partners to drive healthy ROI for them and profitability for the organization - manage margins for these stakeholders with minimal channel conflicts.

Key Deliverable :

- Distribution Expansion in GT and Modern Trade.

- Achieving Sales targets.

- Build motivated teams to drive organizational priorities.

Technical Skillsets :

- Relationship oriented to handle multiple stakeholders such as account managers, distributors, retailers, internal marketing and finance teams.

- Analytical - driven by data.

- Understanding of not only offline channels but also how online play works so as to understand channel dynamics and avoid conflicts.