Sales Manager - Modern Trade - FMCG

FMCG Client of Meru Consultants -Looking for Thane location.

Position reports to National Modern trade and E commerce Manager

Job Description:

- The MT Sales Manager position is accountable for:

- Managing National accounts (Reliance Group, Tata Group accounts and /or regional accounts like wellness forever, Accounts may vary.

- Planning and delivering sales numbers for the Key Accounts in coordination with the dedicated set of MT team members at regional/ pan-India level

Key Responsibilities:

Key Account Management:

- Planning & finalizing business strategy for the assigned Key Accounts to drive business growth and increased category share.

- TOT negotiation: discussion and closure with the assigned Key Accounts on yearly basis.

- Driving operational efficiency: Ensuring the planograms and assortment are executed as per plans.

- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts

- Facilitating commercial reconciliation of assigned accounts.

- Coordinating with internal & External teams to drive efficiency within the teams

Key Account Relationship and Target Review:

- Create and develop relationship with Key Accounts through meaningful engagements

- Prepare Joint Business Plan (JBP) with Key Accounts to set the Account wise objective for the current financial year and develop the tools to achieve the same

- Review of performance with Accounts on Quarterly basis to analyse current performance against plan and incorporate changes, if require.

Sales Promotion Planning:

- Planning internal marketing calendars of Promotions, Activations and New Product introduction and aligning the same with chains and ensuring implementation through Field Execution Team

- Preparing business forecast basis, the discussions with the Key Accounts

- Prioritise and optimize spends to maximise ROI.

- Provide trade information, competitor's activities, and market intelligent to company

- Monitor industry trends to anticipate and recommend new products.

Eligibility Criteria:

Educational Qualifications : MBA in Sales and Marketing.

Work Experience Requirement : At least 3-8 years of experience in modern trade.

Skills Required : Well versed in Area work and Local Language.

- Selling and Negotiation Skills

- Analytical skill set, strong presentation skills,

- ability to interact with any level within an organization.

- Outstanding Written and Verbal Communication Skills

- Well-Developed Interpersonal Skills and

- Professional Demeanor

Language - English & Hindi