Sales Manager - General Trade - FMCG

Company: FMCG MNC

Designation: Sales Manager-GT-

Turnover-250 CR

Team: 20-30 people

Max Budget-46 Lacs p.a

- To review Productivity measures and recommend actions for improvement

- To assess distribution gaps and to drive growth in unrepresented and under-represented markets and to determine whether to have direct/indirect distribution

- To map the opportunities in the Market basis the ND (Numeric Distribution)/ PPO (Population Per Outlet)/ VPO (Volume Per Outlet) & plan for increasing chilled availability

- To review weekly &monthly performance and suggest actions for enhancing Sales, ME (Market Efficiency), Share Etc.

- To improve adherence to Sales Routines and Processes and to Develop the Sales Team on the job to improve skill levels to segment priority markets for activation and plan on investments judiciously to drive business growth.

- To plan specific marketing programs and promotions to improve gaps in execution