Sales Manager - FMCG

- Sales Strategy Development: Develop and implement effective sales strategies, objectives, and action plans to drive revenue growth and expand market share in alignment with company goals.

- Team Leadership : Lead and manage a national sales team, providing guidance, coaching, and support to achieve individual and team sales targets. Foster a high-performance culture and promote collaboration within the team.

- Distribution Management: Manage the distribution network and optimize sales channels to ensure efficient product availability and timely delivery to customers across the country.

- Key Account Management: Develop and maintain relationships with key accounts, distributors, and retail partners to drive sales, negotiate contracts, and ensure customer satisfaction.

- Market Analysis: Monitor market trends, competitor activities, and customer needs to identify new business opportunities, product positioning, and pricing strategies.

- Conduct regular market research and analysis to stay ahead of market changes.

- Sales Forecasting and Budgeting: Develop sales forecasts, budgets, and targets in collaboration with the senior management team.

- Monitor sales performance, analyze variances, and take corrective actions when necessary.

- Sales Reporting and Analysis: Prepare regular sales reports, including sales performance, market share, and profitability analysis.

- Present reports to senior management, highlighting key insights and recommendations for improvement.

- Training and Development: Provide training, mentoring, and continuous development opportunities to the sales team.

- Identify skill gaps and implement training programs to enhance sales capabilities and product knowledge.

- Cross-functional Collaboration: Collaborate closely with other departments such as marketing, operations, finance, and logistics to ensure seamless coordination and alignment of strategies to achieve business objectives.

Requirements:

- Education: Bachelor's degree in Business Administration, Marketing, or a related field. An MBA or equivalent qualification is preferred.

- Experience: Minimum of 10+ years of progressive sales experience in the FMCG industry, with at least 3-5 years in a leadership or managerial role.

- Experience in distribution management is essential.

- Industry Knowledge: Strong understanding of the FMCG market dynamics, distribution channels, and sales strategies.

- Familiarity with the retail sector and key accounts management is required.

- Leadership Skills: Proven leadership and team management abilities, with the capability to inspire and motivate a geographically dispersed sales team.

- Excellent interpersonal and communication skills are essential