Sales Manager - Electronic Security

The Sales Manager role would be responsible for achieving the overall sales targets completing collections from his/her territory and ensuring complete management of P&L including new customer acquisition and managing the existing clients.

Roles & Responsibilities-

1. Ensure Sales & Margin budget achievement on a weekly & monthly basis.

2. Technical Competency- Participate in all assigned training modules to gain product knowledge.

3. Experience in Channel Sales/Distribution Sales/Managing Dealers/SI's, Technical sales experience/competency - preferably Electronic Security (CCTV/FIRE/ACCESS/PA/INTRUSION), IT Hardware (Experience in System Integration).

4. Go-getter with the ability to sell daily/weekly/monthly (With outstanding Payment collections)

5. Daily 5-6 productive customer meetings/calls for lead generation & order booking.

6. Update customers about the various marketing and promotions schemes, & new product launches.

7. Invite customers for various events and trainings conducted at the branch.

8. Deploy WAYBE ("What Are You Buying Elsewhere") strategy to identify opportunities to penetrate customer accounts with additional products, & knowing about their customer vertical (end-user) to align ADI products/brand offerings.

9. Increase customer base by adding new customers (System Integrators) in assigned territory.

10. Work closely with assigned customers & provide the best support to grow business with ADI.

11. Coordinate with respective support functions to support the necessary pre-&-post-sales to customers Reports to the Branch.

12. Adhere to both online & offline reporting formats & timelines.

13. Work closely with the ADI branch team (tech support, commercial & working capital team members) to provide the best services & experience to customers.

14. Ensure timely collection of all outstanding receivables. Help in resolving all outstanding reconciliation issues periodically.

15. Ensure that the credit policy is well understood by the customers

16. Invite customers for technical training at branches.

17. Align with Branch Technical to resolve after-sales-support / warranty issues.

18. Continuously monitor developments in the market & competition activities, and ensure timely communication to the reporting manager & product marketing team.

Qualification & Experience-

1. Experience of min 3 Yrs. in independently handling sales for products of security, fire solutions, communication and/or IT hardware.

2. Candidates with experience in sales of security & or fire solutions will be highly preferred.

3. It is mandatory to have basic commercial and technical knowledge.

4. Focused, high energy, team player, strong ethics, excellent communication skills (well-spoken and well-presented), good in relationship/rapport building, good negotiating skills, technology savvy, with willingness to travel.

5. Good problem-solving skills, aggressive & good follow-ups, and good industry networks.

6. B.E./Diploma in Engineering/ MBA / BSc- Science

Benefits-

Monthly Incentives

Company Profile -

The company is India's premier distributor and offers a wide range of top global brand low-voltage electronic security products. With extensive experience in B2B distribution, including CCTV, Access Control, Fire, Power, Audio/Video, and Network Systems, we've forged partnerships with major global and local brands. Our vast installer base and comprehensive product lineup make us an essential partner for suppliers and customers alike. Leveraging our industry-leading reach, expertise, and logistics, we empower clients to enhance competitiveness, sustain supply chains, and drive business growth.