Sales Head - Retail & Horeca Acquisition - Fruits & Vegetables Segment

Customer acquisition

- Arrive Zonal/Pincode based opportunities in B2B Retail & HoReCa acquisition

- Calculate Market coverage, opportunity & increase market share by acquisition

- Design/Train/Implement sales communication (Sales Pitch) specific sales pitches & collaterals for B2B Retail HoReCa, help team to acquire customers

- Train team on using On-demand platform to grow their business

- Daily performance management of acquisition team & take corrective actions

Account growth

- Follow PJP (Partner Journey plan) & Make sure the team reaches out to 100% of all customers every day without fail to book the daily orders

- Drive high conversion of order frequency. (Grow Repeat customers)

- Drive team to get 100% wallet share for retailer's basket by cross-selling & upsell

- Process orientation & Driving Results

- Find root cause through data & find a permanent fix for issues preventing high growth

- Manage escalations for business offerings & SLA issues such as Rejections, On-Time delivery, Prices, etc.

- Manage & Drive Team's performance at various cut's & use incentives/ other lever's to improve performance

Desired Skills:

- Ability to break a large problem into small problems & follow through with a great execution plan so resolve them

- Learn existing & improve customer cohorts

- Growth hungry & Strong Process bias

- Implementation of Effectiveness

- Ability to do RCA & fix the problem before they grow big

- Accountable and delivers on commitments

Result orientation

Qualification & Experience :

- Worked at Sales head level in previous roles, preferably from a Retail, FMCG, Food industry OR B2B Ecommerce business with high-frequency order.

- Worked as Zonal head or Multicity head. Has lead in past Growth & Acquisition for the organization

- Preferable experience in Fast-growing businesses like B2B retail & HoReCa

- Experience in leading a team for successful growth from 1to10 by high acquisitions and account growth in prior experience.

- UG/PG Degree in Sales/BD or a related field. Prior Experience of 8-10 years