Sales Head - General Trade - FMCG

Sales Head General Trade

- Direct the Sales Team and establishing Sales Targets Brand Wise Pack Wise as per Annual Business Plan

- To establish coverage, Distribution and Display objectives in line with Business Plan and achieve turnover targets, profit targets and market share targets.

- Coordinate Sales and Distribution by establishing Sales Territory

- Work out a training Calendar for all players in the Sales Organization and implement the same.

- Analyze Stock Movement based on the secondary sales and have a complete control on inventory. Do sales analysis and accurately forecast Sales and Stock requirement and coordinate with Logistics for the same

- Regularly have financial review with the Finance & Accounts team to ensure that the Budgeted Top-line and Profit Targets are achieved

- Establish Travel and Market Contacts Plan for Self, Direct reportees and entire Sales Team

- Have Periodic Sales review with team on outlet increase and channel partner expansion

- Have Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly, Yearly. Regularly up-date your immediate supervisor and the marketing team on sales trends, market developments and competition

- Coordinate with Logistics department to ensure smooth functioning of C&F operations

- Ensure the training on induction manual to all the sales team members including the new recruits

- On quarterly basis do SWOT analysis of sales performance at PAN India Level.