- Develop & implement sales strategy for the region
- Overall revenue responsibility for the region
- Develop and implement sales strategy.
- Enhance revenue through media agencies and clients
- Provide client solutions and integrations to enhance revenues
- Create and or identify convergent opportunities with advertisers that capitalize on the Station's capacity to attract a desirable demographic
- Optimize & build agency and client relationships
- Develop sales plans and goals by studying and understanding the station's market and approve all sales promotion campaigns
- Drive effective rates upwards as per plans
- Monitor daily the sales processes
- Scan the environment to gain insights into competitor strategies, potential business opportunities and market trends
- Ensure timely collections
- Revenue Target
- Revenue Market Share
Talent/Staff Management:
- Plan and direct staffing, training, and performance evaluations to develop and control sales programs.
- Provide coaching and regular one-on-one meetings for staff.
- Establish accountability for achieving results through entire sales team.
- Set stretch goals aimed at developing the business skills and competencies of the people in the team
- Manage all aspects of reward and recognition necessary to reinforce and communicate important messages about performance and organization direction and values
- Direct staff to keep records of sales correspondence, bid requests, and credit collections, and to maintain current information on tariffs and restrictions.
- Employee retention and employee satisfaction ratings
- Develop Sales Team within Budgeted cost
Financial:
- Set and control cost budgets for the Sales Department and adherence to the same.
- Analyze the financial performance of the function and identify and remove bottlenecks to performance
- Ensure operational costs do not exceed budgeted levels.
Monitor competition and obtain market share:
- Be constantly aware of new trends in media.
- Ensure all sales staff work seamlessly with programming and marketing/promotions
- Monitor competition
- Identify and resolve customer complaints regarding sales and service.
- Monitor customer preferences to determine focus of sales efforts.
Candidate Requirement:
- Should be from - Media /eCommerce background only
- Full time MBA only apply
- Should have a thorough knowledge of Southern Language - Tamil / Malayalam
Narayan Iyer ( 098191 47645 )
Pan India Recruiters
Mumbai
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