Sales Head - Customer Acquisition - Internet/Online - IIM/ISB/MDI/FMS/IIT/NIT/BITS

Description :

1) The company is looking for dynamic person to lead the customer acquisition function on all India basis. The candidate should have a strong orientation in digital, metric driven and analytical approach and be able to mentor, groom and manage a high performing team.

2) He/she will be responsible for go-to-market strategy, lead generation, client acquisition and conversion, directly interacting with MSMEs to sharpen understanding of their requirements & buying behavior, enriching client profiles for targeted selling (onboarding).

3) The candidate will also be required to close first few sales to the on-boarded MSMEs. Interaction with distributors, building relationships, understanding and keeping abreast of market dynamics and effective feedback loop are important aspects.

Roles & Responsibilities :

1) Develop and execute go-to-market strategy by state/ by city

2) Work closely with marketing team for activation activities and lead generation

3) Responsible for customer acquisition (Registration and Onboarding) and overall customer acquisition cost targets

4) Sale targets for new on-boarded customers

Mentor, groom and lead a high performing team

Work hand-in-hand with customer success team for smooth transition of clients for repeat sales with minimal drop outs.

5) Assist customers through their credit application journey

6) Understand, categories and analyze reasons for non-conversion and lead generation to conversion ratios and be responsible for designing and maintaining related metrics

7) Provide structured and specific feedback to category and product teams for prioritizing category expansion and product development

QUALIFICATIONS & COMPETENCE REQUIRED :

1) Engineer + MBA from premier institute.

2) 5-10 years of customer acquisition & sales experience in B2B segment

3) Experience in leading and managing teams

4) Strong communication & interpersonal skills

Self-starter and driven