Sales Development Role - Rural Market - FMCG - PAN India

Hiring for the role of Sales Development - Rural (Pan India) with a leading FMCG giant.

Location: Bangalore

Key Responsibilities:

1. Planning and influencing the GT Rural Business and influencing the Rural Market Share

- Identify performance across geographies and put special impetus on opportunities via support/drive.

- To identify the categories, plan and give shape to interventions to increase the Rural MS.

- Keep a constant tab on the quality of execution thru regular audits

- Work in close association with the brand teams to promote the right portfolio mix

- Ensure the right quality of Rural Distributors to drive revenue extraction from target markets

2. Planning and influencing the GT Rural Business and influencing the Rural ND

- To influence the width and the depth of the Rural distribution. Keep track of Brand Distribution matrices in Rural.

- Drive Direct Distribution in Rural as per AOP ambition in target markets

- Drive Village Coverage Agenda as per plan

- Keep a constant tab on the quality of execution thru regular audits

- Drive Outlet retention as per AOP plan

3. Rural Workforce Management

- To decide and ensure Rural workforce span as per requirement

- To design and maintain the Rural workforce monetary incentives and ad hoc supports as and when required

4. Driving Rural Business Efficiency

- Bringing efficiency to the Rural workforce & Distribution channel via Tech developments in co-ordination with IT Team

- Working on building Workforce Capability via timely training and education.

5. Programme Management

- Astute programme management to drive Rural Business as per Quarterly Operating Plan

- Timely Closures of all monthly activities around Rural Programmes like incentives disbursement, target setting, communication etc

6. Projects

- To drive AOP S&D projects pertaining to Rural Markets as per timeline and with close liaisoning with Cross functional and region teams