Sales Development Manager/Trade Marketing Manager - FMCG

This opportunity is with a renowned FMCG Company. Candidate should be from FMCG background ONLY .

Designation: Sales Development Manager(Trade Marketing Manager)

Reporting to:General Manager - India

Direct Reports: 1 (Trade Marketing Executive)

Responsibilities:

- Developing and executing trade excitement programs / trade marketing schemes for channel partners & Sales Development.

- Understand shopper behavior and develop strategies for productive conversion.

- Developing Sales promotional strategies basis market trends/counter competition, implementing marketing plans.

- Building Retailer Relationship and Driving initiatives

- Shopper Activation: In-store Promotion and Activation

- Create innovate methods to capture market through micro marketing initiatives like Activation and visibility drives

- Overseeing off take generation activity in Key Accounts

- Develop and ensure implementation of Sales strategies to deliver annual volume objectives of the region within budgeted costs

- Propose sales promotion plan/schemes

- Manage the distribution network and C&F agents with periodic monitoring of sales and collections

- Identify and network with distributors for deeper market penetration and reach

- Work closely with dealers and distributors and assist them to promote the Company's products

- Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends

- Analyze market response/requirements and communicate the same to the Marketing team

- Keeping the trade spends in the approved budgets

- Analyze and keep track of the Return on Trade Investments

- Market visibility in line with the merchandising principles

- Understanding the National market for the portfolio thoroughly to be able to create strategy for development of category

- Understanding Brand Strategies and translating them for success in the market

- Ensuring successful New Product Launches - Distribution & Volume

- Preparing incentives plan

- Building Sales Capability

- Managing Trade Loyalty and Channel Partner Loyalty Programs

- POSM execution

- Strategizing and Implementing BTL Activities