Sales Analytics Lead/Trade Marketing Manager/Lead Sales Development - FMCG/FMCD

Sales Development Manager/ Trade Marketing

The role will involve work driving a transformation agenda, including planning and implementing high priority sales initiatives, building use cases and constructing narratives, and tracking and managing impact.

1. Develop model for robust regional forecasting leading to National Sales plan for Champion SKUs and key supported products

2. Analyze key trends for Products by Geographies , Channels, Segment & Top Customers/ Accounts to enable data based decision making and support planning & also support RTM Change actions

3. Bring out key insights from Market Pulse data on states , brands and segments and integrate with internal data for quality insights .

4. Support Trade Marketing head in bringing out key inferences from data analysis for efficiency parameters for both General Trade & Alternate Channels . Example -Impact of POSM deployments , Ecom Investments , Media Impact , Sales return analysis -RCA

5. Enable roll out of Continuous Replenishment System[CRS] in GT for Company Sales billing to SD s with fixed stock norms. Transform to a completely automated process

6. Drive Champion product scale up by ensuring consistent availability with effective partnering to Supply chain based out of data . Partnering / Collaboratng with Por- olio

Manager on Key RGM actions

7.Support emerging channels like ECOM & Modern Trade by quality data analysis of trends in key segments and thus helping to build robust sales plans