Saket Group - Assistant General Manager - Marketing

ASST. GENERAL MANAGER (Marketing) - Exp. + 10 years. Qual: MBA preferred.

Job Description:

Overview: We are currently seeking a highly experienced and results-driven professional to join our team as an Assistant General Manager (Marketing). The successful candidate will have a minimum of 10 years of relevant experience in marketing roles, with a preference for individuals holding an MBA degree. As the Assistant General Manager, you will be responsible for supporting the development and execution of our marketing strategies to enhance brand visibility and drive business growth.

Responsibilities:

1. Marketing Strategy:

- Contribute to the development and implementation of comprehensive marketing strategies aligned with organizational goals.

- Work closely with the marketing team to ensure strategies are effectively executed and meet desired objectives.

2. Team Management:

- Provide leadership and guidance to the marketing team.

- Foster a collaborative and innovative work environment, promoting professional development and ensuring team performance aligns with organizational goals.

3. Campaign Development and Execution:

- Oversee the planning and execution of marketing campaigns, ensuring they are aligned with brand positioning and target audience.

- Collaborate with cross-functional teams to integrate marketing efforts across channels.

4. Digital Marketing:

- Drive digital marketing initiatives, including social media, online advertising, and email marketing.

- Stay informed about digital marketing trends and technologies to ensure the organization remains competitive in the digital landscape.

5. Brand Management:

- Manage and enhance the organization's brand image.

- Oversee the development of marketing collateral and ensure brand consistency across all communication channels.

6. Market Research and Analysis:

- Conduct market research to identify opportunities and trends.

- Analyze competitor activities and consumer behavior to provide insights for strategic decision-making.

7. Budget Management:

- Develop and manage marketing budgets, ensuring efficient allocation of resources.

- Monitor and report on the return on investment for various marketing activities.

8. Collaboration:

- Collaborate with cross-functional teams, including sales, product development, and finance, to ensure alignment and synergy across departments.

- Work closely with external agencies and partners to execute marketing initiatives.

Qualifications and Skills:

- Minimum of 10 years of experience in marketing roles, with a strong track record of success.

- MBA degree preferred.

- Proven leadership and team management capabilities.

- In-depth knowledge of traditional and digital marketing channels.

- Analytical skills to interpret marketing performance metrics and make data-driven decisions.

- Strong communication and interpersonal skills.