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02/11 Shruti
CEO at Octopolis Technologies Private Limited

Views:6239 Applications:216 Rec. Actions:Recruiter Actions:208

Sair - Head - Sales & Marketing (4-10 yrs)

Bangalore/Delhi NCR Job Code: 760282

Background

Sair (www.sair.in) is a managed services platform for travellers, aggregating local experiences (food, wellness, adventure, shopping, transport) through an online marketplace, across tourist destinations in India. The CEO and CTO are alums of Harvard Business School, IIT Delhi, Bain & Company, the VC Omidyar Network, Amazon and Samsung. Sair was seeded at Harvard Business School and is Bangalore-based, with funds from prominent investors. The website and app will be launched in October.

We are looking for an energetic, curious, empathetic, and indophilic founding team member to lead all consumer sales and marketing activities. Sair aims to be the next Indian travel unicorn and we are looking for people who can come in early and lead the organization as it grows.

Responsibilities

- Develop and lead all branding and marketing efforts, driving a strong brand, viral campaigns and steady reduction in customer acquisition costs

- Conceptualise and manage execution of social media and digital marketing campaigns, based on buyer persona and lifecycle

- Lead marketing strategy for paid user acquisition and conversion for all acquisition channels

- Develop and manage BTL and ATL marketing campaigns, including focusing on offline campaigns and conversions

- Lead PR and earned media efforts, including partnering with influencers and journalists

- Devise and execute big ticket and pop-up events to build brand and acquire customers

- Work with functional leaders across Operations, tech and product to run a cohesive strategy

Qualifications

- Bachelor's/Master's degree

- Minimum 4 years of sales and marketing experience

- Experience of creating and executing campaigns independently

- Experience of having built or managed a team

- Creative energy and desire to build a distinctive brand and voice

Women-friendly workplace:

Maternity and Paternity Benefits

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