Saint Gobain - Marketing Executive - Digital

- Plan and execute all digital marketing campaigns including web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Manage & develop all web properties for the organization including the company website and various product and campaign microsites

- Promotions and hygiene on various social media channels.

- Promotion through paid means like Facebook, YT & Instagram ads, GDN ads and SEO/SEM

- Data analysis of results of campaigns. Coming up with ideas for brand campaigns/product campaigns and executing the same.

- Planning and execution of online promotional events. Promotion on social media like Facebook and Instagram.

- Curating blog posts about various PR activities

- Developing web tools and apps including technologies such as AI chat bots, VR/AR & advanced CRM tools

- Work on generating content through micro influencers

- Creating and managing the content on apps to ensure that users are engaged through quality content. Coming up with ideas and driving online contests.

- Analyze digital campaigns success - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Stay up-to-date with digital technology trends and keep constantly evaluating emerging technologies

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Collaborate with internal teams to optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners