Sahaj Therapy - Data Analyst Cum Digital Marketing Manager

Convert Digital Behavioral and Performance data into insights that enable marketing strategies/solutions for better ROI from digital marketing programs.

Role:

- Conduct detailed drill-down analysis of key digital metrics, sifting through data, interpreting numbers, and deriving insights through the use of various analytical tools like Google Analytics, Various Social Media Analytics Tools etc.

- Collaborate with Digital and Marketing Strategists on methods of data modelling, application of statistical concepts, interpretation of trends and patterns in data, and development of deep-data insights.

- Handle everyday operations in terms of reporting, analytics & business intelligence tools, Suite CRM etc. and devise new approaches of using analytics for marketing.

- Responsible for data collection, structuring, & quality, after ensuring which, I explore and employ sophisticated statistical techniques and analytical models and tools relevant to the client s context and business needs.

- Work closely with behavioral and psychometric analysts and modelers to incorporate human understanding into my insights and provide a holistic view of my clients consumers to enable profiling, segmentation, prediction, and personalization.

Need to be/have:

- 1 - 5 years practical experience on data processing, database programming and data analytics.

- Graduate or Post Graduate with at least 1 - 5 yrs. of hands-on analytics or related field such as advertising, direct marketing, online marketing, loyalty marketing, using data to solve complex Marketing problems.

- Experience in data mining and statistical analysis. Understanding of various data structures and hand-on with implementation of common methods in data transformation.

- Exposure to big data analytics on systems will be added advantage.