SafexPay - Marketing Lead (7-12 yrs)
- Candidate should have experience in brand building via events and sponsorships, traditional media, TV, radio combined with YT and Digital Media
- Someone who has overseen a complete marketing plan comprising of brand Management, brand identity/personality, Voice of customer, NPS, Strategic tieups, Endorsements, Brand Kit
- Experience in Digital - Ad creation, rollout and performance monitoring, SEM - Paid digital marketing SEO
- Social Influencer, Content marketing, Paid campaigns
- Youtube, Content creation, Paid Brand, Influencers, Third party tie-ups, Digital Property creation Events
- Affiliate Marketing
- Offline - Ad creation and rollout through Transit Media, Radio, Newspaper, TVC, Outdoor
- Public Relations
- Budgeting
- Marketing analytics- Segmenting, Persona, Market research, Set up google analytics, Google Tag Manager with product team
- Go To Market Strategy - Product Launches
- Team Management