Sabka Dentist - Senior Manager - Marketing - IIM/ISB/FMS/MDI

What will your responsibilities include?

- Formulating and executing the marketing plan for Sabka dentist across all channels including online and offline.

- Refine and develop the existing marketing strategy and build consensus among relevant stakeholders

- Detail out the strategy into multiple initiatives and work on the blueprint for each of these initiatives

- Own multiple traffic channels for prospective patients including Sabka dentist's own site, outbound marketing, Affiliate marketing, SEO and free search initiatives & SEM, In-store communication and hyperlocal presence.

- Constantly deriving learning from campaigns and across channels, establishing best practices and efficient processes

- Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization

- Ensure effective collaboration within the marketing team to ensure timely and quality delivery

- Developing store-wide promotions and working closely with Regional Managers and Cluster Managers to schedule and execute them

- Designing and executing successful customer experiences

- This role requires a high degree of stakeholder management and provides exposure across departments

- Identifying problems and opportunities and responding accordingly, engaging cross-functional teams where necessary

- Design and implement the strategy for delivery of newsletters and short content videos via online channels including email marketing, blog, and social media

- Collaborate with Clinical team for development and delivery of content pieces and customized newsletters to customers

- Manage communication of Sabka dentist's brand across different platforms including hyperlocal activities, blogs, news, and social media, SaaS marketplaces, and other channels

- Develop and execute the events strategy of Sabka dentist, including setting up Sabka dentist organized events/camps, and collaborating with other internal teams to represent Sabka dentist at these events

-Identify new content partnership opportunities and foster strong collaboration for co-branded reports

Basic Qualifications:

- Master's in communication or Marketing or Business (Top Institutes only)

- Excellent written and verbal communication skills

- Ability to use hard data and metrics to make and support decisions

- Demonstrate organizational skills, flexibility and ability to produce results in a fast-paced environment

- Team Management

- Strong bias for action and ability to prioritize

- The desire to participate in change and appreciate a dynamic environment with rapidly changing priorities