SaaS Labs - Manager - Performance Marketing

About :

SaaS Labs is one of the fastest growing SaaS companies in India, having witnessed a multifold growth over the last couple of years. We have a vision to enable small and medium enterprises around the world to revolutionize their sales and customer support processes via workflow automations, seamless integrations and the latest technologies.

Our top products include Justcall (an intelligent cloud contact centre powered by AI), and Helpwise (shared inbox with social media integrations).

We have bootstrapped our way to >$7 million Annual Recurring Revenue (ARR) and 6000+ customers. We have recently closed a large venture funding round of $17 million (Series A) led by Base10 Partners and Eight Road Ventures in Oct 2021. We plan to utilize this to increase our capabilities by growing our team size from 100 to 500 and achieving a $100 million ARR by 2023, a significant milestone towards becoming a multi billion dollar organisation.Passionate about Performance Marketing, PPC, Analytics & Conversion Rate Optimization

Role & Responsibilities :

- Min 4 years of experience working in a B2B SAAS, Startup or an Agency environment

- Hands-on expertise in executing PPC campaigns across Paid Social, Paid Search, Video, Native & programmatic advertising channels

- Ability to read & analyze data from a business point of view

- In-depth expertise in configuring & managing pixel codes, Google Analytics and Google Tag Manager

- In-depth expertise in using tools across keyword research, audience identification, publishers, automation, analytics, heatmaps, visitor recordings & reporting dashboards

- Ability to partner with in-house content marketing & copywriting team to create assets that will drive up key KPIs in campaigns

- Ability to optimize ad creative and landing pages that drive meaningful conversion rate improvements

- Ability to manage relationships with third party agencies, ad networks, and other service providers/vendors

- Proven experience in analyzing large volumes of data & deriving insights

- Ability to keep a keen eye on competition & the industry

- Proven experience in scaling campaigns and handling budgets upwards of USD 1Million in a quarter

- Experience working with HubSpot & Salesforce stack would be added advantage

- Keep abreast of trends, channel updates, industry trends and best practices

Location : 100% Remote;