RWL HealthWorld - Marketing Professional

Campaign Management

- Will be responsible for Conceptualization, Creation and execution of email and SMS Campaigns

- Tracking the effectiveness of the campaigns on a timely basis

Reporting the results of campaigns and impact on Business

Operations :

- Monitor in-store operations of the program

- Create & Execute new processes at the store

- Ensure process compliance

Analytics :

- Pre-campaign data and Post campaign analysis to be reported based on inputs from the Analytics team

- New insights and campaign opportunities to be created in consultation with Analytics team

- Measure incremental sales generated through campaigns

Drive Enrolments / Acquisition :

- Set Enrolment targets for the stores

- Create the Joining pack with benefits which enable sales of the loyalty card

- Track and report Enrolments regularly

Drive Retention:

- Identify ways to improve member retention

- Defining the loyalty/engagement strategy

Salary offered: 5 - 10 LPA