Responsibilities - Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting - Working closely with the Marketing and Sales teams to build campaigns that drive demand generation - Creating and building marketing email campaigns drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool) - Liaise with Planning team to develop and execute the marketing roadmap across all products - Drawing up email campaign reporting to benchmark and measure success - Create enhanced reports to support Product marketing teams measure the performance of high impact marketing campaigns - Generate leads through email & direct contact campaigns, Qualify leads from marketing campaigns as sales opportunities as a secondary source - Developing and delivering the communications strategy and materials, and partner with teams and communication agencies, to deliver proactive and positive communications campaigns with traditional and social platforms. - Increasing the company visibility with impactful communications and by leveraging our partnerships. Responding, routing and escalating incoming media requests from across. - Working alongside teams providing information for social media, newsletter and other periodical collateral. - Researching, developing, content for social media, website, newsletters, videos, infographics, companys reports and further publications which might be created. - Run communications throughout the organization. Qualifications - 5-7 years experience in communications. Minimum bachelors degree in Journalism, communication or similar. - Experience in developing and executing high-profile communications initiatives and campaigns - Experience in working with corporate, tech, lifestyle and business/marketing media and influencers and developing social campaigns to achieve communications goals. - Extensive experience of developing communication campaigns and assets understanding what resonates with traditional and social media. - Excellent communication, influencing and writing skills. From building creative plans, to articulating complex issues in an easy-to-digest manner. - 1-1.5 years of experience of working on email marketing and marketing automation tool (Marketo, Eloqua, Silverpop, Pardot etc.) - Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously - Great analytical and logical ability. Should be familiar with reporting that a Marketing Automation tool has to offer and should be able to provide metrics/analysis around all campaigns

Delhi NCR

Rusk Media - Email Marketing & Communications Specialist 

Rusk Media - Email Marketing & Communications Specialist  ,Job Description for Rusk Media - Email Marketing & Communications Specialist  in Rusk Media in  Delhi NCR for (5-7) years of experience. Apply Now!

Job Description for Rusk Media - Email Marketing & Communications Specialist  in Rusk Media in  Delhi NCR for (5-7) years of experience. Apply Now!