Rusk Media - AVP - Growth Marketing

About the Company:

Rusk Media is building the future of entertainment. We are on a mission to revolutionize how entertainment is consumed among the 12-34 audience across the globe.. The vision to embark on this journey arose from a conversation with a sponsor during a college fest at IIT Delhi, where in the middle of all the deliverable checklist conversations came an understanding that current day advertising is a push business happening at the cost of entertainment. There just had to be a way to make both work, and 7 years later, we, at Rusk with our customer-first mindset and branded content weve delivered value to advertisers across the nations length

- We deliver fiction entertainment via our products across the advertiser led (AVOD / free content) and subscriber led (SVOD / OTT) landscape. Check out Alright, Binge, LIT, Hattke on YouTube, Facebook and Instagram. You can also sneak a peek into our work on OTTs like Amazon MiniTV, MX Player, Hotstar.. Why Work with us?. Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, lets talk about growth.

- You get to be part of a growth journey that has been 6X in the last 1 year (despite COVID, yes!) and continues the hockey stick as more ambitious minds join us.. If youre someone whos curious, loves to ask questions, loves to take responsibility, and wanting to create your own path towards delivering a powerful change, or if youre just someone whod love to be this person, we are the place for you.. Roles & Responsibilities. Craft and implement growth strategies to drive user acquisition, retention, and revenue

- Conduct thorough research and analysis of the latest industry developments and trends.. Generate regular monthly and quarterly performance reports, leveraging marketing attribution and measurement platforms to showcase our growth and marketing effectiveness.. Budget planning, management, allocation and strategic inputs on all Marketing Campaigns adcopy ideas, creative suggestions, deciding best bid strategies

- Develop a demand generation strategy employing content marketing, organic growth strategies, partner marketing, and paid acquisition.. Build new marketing levers from the ground up, swiftly operationalizing top-performing strategies into sustainable programs

- Utilize metrics across acquisition, activation, retention, and referral stages to inform marketing decisions.. Deliver on ROI, Revenue & Retention on all digital performance marketing channels.. Demonstrated experience in planning, launching, and scaling paid acquisition campaigns resulting in customer acquisition, conversion, retention and managing marketing funnels through targeted paid media, affiliate marketing, SEM, and other channels.

- Work closely with the marketing, product, sales, and tech teams to drive growth initiatives and optimize user funnel and collaborate with external partners and agencies to supplement internal growth efforts and achieve business objectives.. Test, experiment, identify, and diversify the channel mix to maximize return on investment

- Qualification. 5+ years of content marketing experience, with preference of experience with working with US geography

- Experience in gaming acquisition in fast paced growth startups (B2C only) will be preferred.. Postgraduate / Graduate from Tier 1 college.. Hands-on experience with performance marketing, advertising analytics, and reporting

- Experience within an in-house tech company, preferably in a startup environment or a digital marketing agency

- Playing strategic role in the management and collaborating with the ability to thrive in a crossfunctional and remote global team environment

- Experience in analyzing customer data and product usage patterns to identify growth opportunities

- Expertise in paid campaign management, including owning and optimizing marketing funnels, enhancing landing pages, maximizing conversion rates, and revenue potential.

- Acquisition expertise with strong knowledge and experience in growth marketing, paid acquisition, and partner marketing.

- Comfortable synthesizing diverse data and insights into a clear growth plan.

- Open to experimentation and testing new campaign ideas

- Excellent communication skills for effective collaboration internally and externally with stakeholders like partners and clients.

- Strong work ethic, highly motivated, proactive, and capable of working independently or as part of a team to meet tight deadlines

- Behavioural Competency. Embrace a growth mindset, viewing challenges as opportunities.. Great attention to detail and a commitment to executing tasks with a polished finish