About the Company:
Rupicard is a VC funded early stage fintech startup. We are building a 'Credit Card for Bharat', targeting the next 200Mn Indians who do not have a credit card. Credit card is a highly aspirational product but restricted only to the affluent Indians, residing in metro cities, working with top MNCs, having a CIBIL score of 750+. We are disrupting this market by giving an assured credit card to this rejected and underserved population.
Responsibilites: We are looking for someone to be part of the founding team and lead our efforts on performance marketing.
Key responsibilities include:
- You will own the two most important growth metrics - customers acquired and CAC
- You will build and grow the acquisition funnels across all digital media, primarily google and facebook
- You will design campaign strategies and optimise on a day to day level to ensure the right volume and efficiency
- You will work with the design team for seamless handoff of creatives to support the performance marketing effort.
- You will work closely with the product team to iterate on the messaging and value props based on customer feedback
Skills Required:
- Deep experience on operating Facebook and Google ad tools
- Experience of driving growth for a fintech product, or an early stage product will be a plus
- Ability to understand and communicate with 'Bharat' users
- Graduate from IIT/IIM/ISB preferred
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