About Rupeek Rupeek is India's fastest growing asset-backed digital lending platform. Rupeek is on a mission to solve credit needs of households and small and medium businesses in India. More than 90% of Indians don- t have access to formal credit. Unsecured credit is expensive and has limited availability. On the contrary, 95% of Indian household net worth is in some form of assets. Rupeek's technology led platform enables customers to get credit against their assets making credit accessible to the masses in a fair and convenient manner. Rupeek started its journey with a focus on gold as an asset. Indian households have a unique relationship with gold holding over 25,000 tonnes. Only 5.5% of this gold is used to obtain formal credit due to friction involved in the process of getting credit and fear of losing gold. Rupeek solved this problem over the last 5 years by providing doorstep gold loans and transformed the way gold loans are disbursed in India. More than 1 lac customers who were earlier resistant to getting gold loans now use Rupeek's digital platform to avail credit. Gold loan category alone is estimated to be at 20B USD in annual disbursement. This is just a start and Rupeek intends to launch many more financial products spanning across multiple asset classes in near future. Founded in 2015 by Sumit Maniyar, Rupeek is present in over 25 cities in India and has touched over 1,00,000 customers. Headquartered in Bangalore, Rupeek's investors include Sequoia Capital, Accel Partners, Bertelsmann and GGV Capital. Roles - To conceptualize and drive marketing programs specifically designed from the perspective of driving growth and a consistent brand experience throughout the funnel as well as building brand visibility &amp; preference in existing and new cities - Develop and drive growth marketing programs like Referral, City turnarounds, Scheme construct experiments, Consumer Lifecycle communication consistency &amp; interventions, etc in conjunction with growth and category teams - Develop and drive insight driven growth marketing programs like improving pick-up rates, SMS response rates, etc with growth teams - Developing and driving new city launch playbooks with extensive on-ground experimentation - Developing and deepening brand alliances and partnerships along with the growth teams - Extensive know-how and hands-on experience in getting business/category/marketing programs executed on-ground through internal stakeholders and external partners. - Growth Mindset and number/measurement orientation - X-functional stakeholder management and leadership - Brand Appreciation - 4+ years experience at hyper-growth startups in category marketing roles - High on Hustle and Aggression to get things done - Ability to go beyond the requirement to ensure complete ownership of the projects - Detail orientation and strong in project management - Willing to travel on-ground to get things done

Bangalore

Rupeek - Program Manager - Marketing 

Rupeek - Program Manager - Marketing  ,Job Description for Rupeek - Program Manager - Marketing  in Rupeek in  Bangalore for (4-6) years of experience. Apply Now!

Job Description for Rupeek - Program Manager - Marketing  in Rupeek in  Bangalore for (4-6) years of experience. Apply Now!