What the role entails, but is not limited to :
- Develop a deep consumer understanding through Qual/Quant research and champion customer's cause internally
- Develop and grow all brand assets and content across all touchpoints: Advertising, Social, Web and App, On-Ground
- Assisting and eventually growing to lead creative development process end to end with multiple agency partners and in-house design/content team
- Developing brand communication across assets to create Customer Delight at every touch point in the consumer journey
- Working closely with X-functional teams to ensure brand synergy at all levels
- Conceptualizing Creative, Media and PR innovations to make Rupeek a lovable and path breaking brand
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