RP Sanjiv Goenka Group - Brand Manager

Brand Manager - Guiltfree Industries Ltd - Personal Care Division (RPSG Group)

About RP-Sanjiv Goenka Group :

The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 31+ companies and 45,000+ employees.

The flagship companies include :

CESC Limited : A Fully Integrated Private Power Utility

Spencer's Retail : India's second largest food based retailer

Firstsource Solutions : India's Top 3 pure play BPO player

Saregama India : the biggest collection of Indian music

Phillips Carbon Black : India's 2nd largest carbon black manufacturer

Harrisons Malyalam : One of the largest plantation businesses in India

- Along with Spencer's Retail and Saregama, the Group has also ventured into FMCG business recently through Guiltfree Industries Limited. It has also acquired another FMCG Company, Apricot Foods Private Limited

- With strong profitability, robust balance sheets and deep cash reserves, the Group is looking to build a strong position in the consumer goods and retail space.

Background - FMCG Business:

RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand "Too Yumm" In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. The division also has forayed into traditional snacks and Ayurveda ( Dr Vaidya's). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.

Position Summary:

The role will be the brand champion for a portfolio of Personal Care products and be responsible for developing and executing strategic marketing plans to drive brand awareness, market share, and profitability.

Responsibilities:

- Conduct in-depth market research and analysis to understand consumer trends, competitor strategies, and category dynamics

- Develop a deep understanding of the assigned brand(s) and its target audience

- Develop and implement comprehensive brand marketing plans that encompass the entire marketing mix (product, price, place, promotion)

- Manage the brand budget and ensure all marketing activities are executed within budget

- Create compelling brand storytelling and messaging across all channels (digital, social media)

- Oversee the development of New Product Launches and brand extensions.

Education & Skill Sets Required:

- MBA in Marketing

- 3 -8 years of experience in FMCG brand management, specifically within the Personal Care category

- Strong & hands on experience of New Product Development

- Strong understanding of brand marketing principles and best practices

- Proven track record of developing and executing successful marketing campaigns

- Excellent analytical and problem-solving skills

- Excellent communication, presentation, and interpersonal skills

- Ability to manage multiple priorities and work effectively under pressure

- Strong attention to detail and a commitment to quality

- Passion for consumer goods and the Personal Care industry.