Rozana Rural Commerce - Lead - Trade Marketing

TRADEMARKETING LEAD

Key Responsibilities:

Strategic Planning:

- Develop and execute comprehensive trade marketing strategies aligned with overall business objectives.

- Collaborate with key stakeholders to understand market dynamics, consumer behavior, and competitive landscape.

Brand Promotion:

- Create and implement trade marketing campaigns to promote brand awareness and product visibility within the trade channels.

- Develop and execute impactful Point of Sale (POS) materials and merchandising solutions.

Retailer Engagement:

- Build and nurture strong relationships with key retail partners and distributors.

- Collaborate with sales teams to align trade marketing initiatives with retailer requirements and objectives.

Promotional Programs:

- Design and implement effective promotional programs, incentives, and trade promotions to drive sales.

- Analyze the performance of promotional activities and recommend adjustments for optimization.

Market Analysis:

- Conduct market research and analysis to identify trends, competitor activities, and consumer preferences within the trade channels.

- Utilize insights to inform and refine trade marketing strategies.

Cross-Functional Collaboration:

- Collaborate with internal teams, including sales, marketing, product development, and supply chain, to ensure alignment of trade marketing activities with overall business goals.

Resource Management:

- Optimize the allocation of resources, including budgets and personnel, to support effective trade marketing initiatives.

- Monitor and control trade marketing expenditures within the allocated budget.

Quality Assurance:

- Ensure the quality and consistency of brand messaging and materials within the trade channels.

- Implement measures to monitor and enhance the execution of trade marketing activities.

Performance Measurement:

- Establish and track key performance indicators (KPIs) for trade marketing initiatives.

- Regularly analyze and report on the performance of trade marketing programs, providing insights and recommendations for improvement.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

- Proven experience in trade marketing, brand management, or related roles.

- Strong analytical and strategic thinking skills.

- Excellent communication and presentation abilities.

- Familiarity with retail and distribution channels.

- Ability to manage multiple projects and priorities simultaneously.

Personal Attributes:

- Creativity and innovation in developing impactful trade marketing campaigns.

- Strong leadership and interpersonal skills.

- Results-driven with a focus on achieving measurable outcomes.

- Adaptability to a dynamic and fast-paced environment.

- The Trade Marketing Lead will play a critical role in driving brand visibility, sales growth, and fostering strong relationships within the trade channels. This position requires a strategic mindset, creativity, and effective collaboration with internal and external stakeholders.