Rozana Rural Commerce - eCommerce Lead

E-Commerce Strategy:

- Develop and execute the organization's e-commerce strategy in alignment with overall business goals.

- Stay informed about industry trends, emerging technologies, and best practices in e-commerce.

Platform Management:

- Oversee and manage the organization's presence on e-commerce platforms (e.g., website, marketplace channels).

- Ensure a seamless and user-friendly online shopping experience.

Digital Marketing:

- Plan and execute digital marketing campaigns to drive traffic, customer acquisition, and sales.

- Collaborate with marketing teams to optimize SEO, SEM, and other online advertising strategies.

Product Presentation:

- Optimize product listings, images, and descriptions for maximum visibility and appeal.

- Implement merchandising strategies to showcase products effectively.

Conversion Optimization:

- Analyze website analytics and user behavior to identify opportunities for conversion rate optimization.

- Implement A/B testing and other strategies to improve the overall conversion funnel.

Customer Experience:

- Monitor and enhance the end-to-end customer journey on the e-commerce platform.

- Implement customer feedback mechanisms and address issues promptly.

Inventory Management:

- Coordinate with inventory and logistics teams to ensure accurate product availability and timely order fulfillment.

- Implement inventory control measures to minimize stockouts and overstocks.

Collaboration with Cross-Functional Teams:

- Work closely with IT, marketing, sales, and customer service teams to ensure seamless integration and coordination.

- Collaborate with product teams to introduce new products and features.

Analytics and Reporting:

- Utilize analytics tools to generate regular reports on key performance indicators (KPIs) related to e-commerce.

- Provide insights and recommendations for continuous improvement.

Security and Compliance:

- Implement and maintain security measures to protect customer data and ensure compliance with relevant regulations.

- Stay updated on e-commerce laws and regulations.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business, E-Commerce, or a related field. Master's degree is a plus.

- Proven experience in e-commerce management and digital marketing.

- Strong analytical and data-driven decision-making skills.

- Familiarity with e-commerce platforms, CMS, and online marketing tools.

- Excellent communication and collaboration skills.

Personal Attributes:

- Strategic thinking and problem-solving abilities.

- Results-driven with a focus on achieving sales targets.

- Leadership skills to manage and motivate a team.

- Adaptability to a dynamic and fast-paced digital environment.

- Innovation and creativity in driving e-commerce initiatives.

The E-Commerce Lead is responsible for driving the success of the organization's online sales channels, ensuring a positive customer experience, and contributing to overall business growth through effective e-commerce strategies.