1. To work closely within Marketing interfaces (Micromarketing, communication/content, CRM, Digital and Insights) to build effective brand recruitment strategy targeting the non-rejector, non-user segment 2. Primary Lead for Royal Enfield's potential and existing customer engagement strategy development and deployment in line with targeted brand recruitment &amp; customer satisfaction scores 3. Lead custodian of building the in-house intelligence on customer segmentation (non users, user-commuters, user-riders) basis consumption &amp; behavior patterns, shopper behaviour &amp; insights, and Point-of-Sale best practices. 4. To work closely with India business teams across sales, service, spares, dealer development and rides to provide strategic interventions across all their interfaces to enhance customer satisfaction and adoption/advocacy behaviour amongst the user-commuter and user-rider segments 5. Lead custodian of all brand events, product launches, store openings, Press events in India at a regional level. 6. To identify and nurture suitable BTL agency partners to drive the customer engagement strategy &amp; identified BTL events/promotions across targeted markets and touch points in order to deliver the strategic job to be done for each customer segment. 7. To leverage &amp; work closely with the internal Content cell and the CRM cell to strengthen the customer engagement programmes across markets and segments. To own the measurable deployment of these resources and tools to generate targeted brand affinity and satisfaction scores. Manibharathi.P

Pune

 Royal Enfield - Regional Marketing Role 

 Royal Enfield - Regional Marketing Role  ,Job Description for  Royal Enfield - Regional Marketing Role  in Royal Enfield in  Pune for (3-8) years of experience. Apply Now!

Job Description for  Royal Enfield - Regional Marketing Role  in Royal Enfield in  Pune for (3-8) years of experience. Apply Now!