Rose Group - Country Head - Sales - Ayurvedic Products

About the Company :

Dr. Vaidya's is a new age Ayurvedic products business founded by a family with 150 years of Ayurvedic heritage. Over the last 150 years, Vaidya family members have passed down formulations from generation to generation and treated thousands of patients in the process. Today, the company owns G6 FDA approved formulations for Ayurvedic proprietary medicine all manufactured in-house in our own factory in Silvassa (250 km from Mumbai).

At Dr. Vaidya's, we are looking to revolutionise the way Ayurvedic products are marketed. We aim to change the old school and boring manner that Ayurveda is marketed today by making this science cool, sexy, fun and aspirational for the modern consumer.

Overview of Role:

- The Sales Head will be responsible to contribute to develop, implementation, monitoring and review a business strategy that maximizes the retail sales and profit by driving sales and controlling costs at PAN INDIA level.

- He will also be responsible to build and retain a motivated sales team. This individual will work closely with the CEO to achieve the sales goals.

Responsibilities:

Coverage & Distribution :

- Formulating and deploying strategies for achieving consistent growth

- Identify opportunities for profitable new product launches and gain market share

- Responsible for new business development via prospecting, qualifying, selling and closing

Sales & Business Management :

- Creating an enthusiastic and successful sales environment focusing on thinking outside the box and challenging the norm in business

- Negotiating sales contracts and marketing strategies

- Developing competencies and processes required to create an effective and efficient sales organization

- Driving the sales strategy for Herbolab by promoting products, keeping in mind the profitability while driving sales

- Staying abreast of competition and making necessary changes as per external factors

- Establishing effective relationships and collaborations with other departments (Marketing, Finance, Customer Service, etc.) to address key business issues and opportunities

- Working with cross-functional teams to ensure success of sales & marketing strategies

- Driving continuous improvement in field force productivity, operational discipline, system improvements and expertise in resolving field

- Developing plans and strategies for developing business and achieving the company's sales goals

- Business management with the CEO and Board, marketing team to implement plans to increase market share for Herbolab including product launches and evaluate the success on monthly basis on execution, effective utilization of promotion tools etc.

Distribution Management :

- Traveling extensively across the country to nurture strong relationships with key opinion leaders and build grassroots leadership

- Creating and managing channel partner network for products under the distribution product portfolio

Budgeting & Targets :

- Developing and managing sales budgets

- Planning, monitoring and managing the department's resources according to all expense budgets

- Establishing sales targets by forecasting and developing sales quotas for regions

Reporting & System :

- Capturing competitive information and sharing with relevant stakeholders

- Attending weekly sales meeting with the management

- Sharing feedback with team members

Team Management & Leadership :

- Defining an optimal sales force structure

- Building a strong sales team by recruiting, selecting and training employees

- Regularly counseling and disciplining the team

- Providing leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary

- Providing supervision through field visits, observations and measurement of results to include in performance appraisals and salary reviews

- Engaging and motivating the team to create the drive for excellent performance and inspire them to take on bigger responsibilities

- Generate action plans to enhance performance and productive capacity of under performing personnel

Prerequisites :

- MBA- Specialization in Marketing with 12-18 years of experience in FMCG

- Driven and ability to meet targets

- Excellent communication skills

- Prior experience in distribution is mandatory

Job Location : Tardeo