RocSearch - Associate Specialist/Specialist - Digital Marketing

Associate Specialist/Specialist - Digital Marketing

Role :

- We are looking for an Associate Specialist / Specialist for the Innovation & Growth team at RocSearch.

- The role holder will be responsible for optimal marketing performance of all our content, across all digital platforms - website, social media, search engines, etc.

- He / She will work in coordination with the Market Strategy team to implement marketing campaigns across social media platforms.

- The other members of the Innovation & Growth team will be responsible for lead generation, content development, client servicing and tele marketing.

Responsibilities :

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns

- Designs, builds, and maintains our social media presence

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

- Identifies trends and insights and optimizes spend and performance based on the insights

- Brainstorms new and creative growth strategies through digital marketing

- Plans, executes, and measures experiments and conversion tests

- Collaborates with internal teams to create landing pages and optimize user experience

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Identifies critical conversion points and drop off points and optimizes user funnels

- Collaborates with agencies and other vendor partners

- Evaluates emerging technologies

- Provides thought leadership and perspective for adoption where appropriate

Candidate profile :

- Graduate / postgraduate degree in marketing

- 4 - 8 years of experience in digital marketing roles

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2B social media, Google Adwords, email campaigns and SEO / SEM

- Proficiency with MS-Office: Excel, Word and PowerPoint

- Skills and experience in creative content writing

- Analytical mindset and critical thinking

- An understanding of Research and Advisory sector would be preferred