Rockstand - Marketing Head/Marketing Evangelist

Company : ROCKSTAND DIGITAL PVT. LTD.

Industry: M-Commerce

Company Website:- www.rockstand.in

KRA'S:-

- Exposed to marketing in Mobile and Digital Space

- Overseeing and managing digital marketing campaigns with partnering agencies and ad networks to maximize transactions. Devising strategies to drive online traffic primarily through mobile app, followed by mobile/tablet website and desktop website

- Create and implement multi-channel (paid, owned, earned, in-product) user acquisition plans in order to support on-going acquisition goals as well as timely product launches

- Test and optimize creative, messaging, target audiences and placements

- Optimize cost, budget allocation, and bids in order to maximize ROI

- Work cross-functionally with Product Manager and Engineers to optimize conversion rates at every step of the funnel

- Handle relationship with clients as well as with Media Owners/ Publishers/ Ad networks/ Ad exchanges/ DSPs/ Search engines .

- Work closely with Marketing Analytics team to define funnel tracking and reporting as well as campaign performance

- Develop and Expand relationships with new partners

Candidate Desired Skills:

- Previously led a digital marketing function

- Strong experience in Digital Media buying, planning and budgeting

- Knowledge of digital marketing channels, including SEO, SEM, affiliates, and Social Media technologies and best practices.

- Exceptional Communication Skills (spoken and written)

- Strong Interpersonal Skills and Presentation Skills

- Excellent Leadership, Team Mentoring and Team Management Skills

- Passionate about building a brand in the consumer Mobile space