RKS Group - AGM - Marketing - Hygia

AGM Marketing

- New product launch presentation defining the product, its key USP, Marketing communication/initiatives, placement plan & distribution plan

- Define/provide inputs on the Life Cycle of new product to be introduced

- Provide inputs & suggest new product on the basis of Market demand & identified gaps basis competition working

- Design the on pack communication strategy of the products as per the decided category clearly stating the guidelines to be followed

- Inventory Management : Tracking stock & suggesting corrective action in terms of liquidation plan for non moving SKUs

- Defining the Brand/Brand Values and creating a brand book

- Coordinate with creative agency to develop a robust Brand Strategy that defines the brand, objectives, stating the target segment, defining the role, Brand identity, positioning, Brand Guidelines & Brand character

- Prepare written briefs for the creative development of various marketing initiatives in terms of Branding, Collaterals & other innovative solutions keeping in consideration the Brand guidelines.

- Suggest & develop marketing plans for regions based on the sales plan in coordination with Media Agencies

- Coordinate & negotiate with Media Publication/Channels directly to ensure best deals for the company

- Marketing Activities to weighed on the effectiveness in terms of return on investment (Sales/Visibility/Brand

- Applicant must have good experience in FMCG company, should be currently put-up in Delhi/NCR .

Company Profile :- Hygia India (www.hygiaindia.com)

Hygia India is a new age initiative of RKS Group, introducing to the Indian market an advanced sanitization and disinfection service. Hygia uses internationally accepted and certified technology to bring state-of-the-art disinfection service in various places of utility

We are looking for the best professionals from the FMCG industry to work with us to achieve this vision. This just a small brief of the responsibilities. We can have a face-to face meeting to understand things on a better level. This profile is specifically for Hygia India.