Rivigo - Manager - Marketing

About the Role:

The role holder will be responsible for

- Design, plan and implement physical and digital marketing campaigns and projects

- Marketing of products through online and offline modes

- Managing all marketing assets like website, LinkedIn page, twitter handle, Facebook page etc.

- Creating copy and collaterals for marketing materials/literature both physical and digital such as brochures and posters as well as executing online marketing campaigns

- Using Digital Marketing strategies for marketing a product. This includes online adverts, viral YouTube videos, LinkedIn posts, twitter handle etc-

- Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance

- Conducting consumer research and insights

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partners with key industry players, agencies and vendors

- Produce ideas for promotional events or activities and organize them efficiently.

Who are we looking for The applicant should:

- be comfortable writing and communicating effectively about propositions and technology

- have a sense of aesthetics and a love for great copy and witty communication

- be curious and passionate about latest trends and marketing best practices

- be able to think creatively about innovative approaches to marketing

- be able to work well with a wide range of project and people at the same time

- be organized and methodical

Education & Experience:

- MBA with 4-8 years experience

Experience in any of the below areas will be a big plus - 

- Brand manager or category manager

- Experience in identifying target audiences and devising effective campaigns

- Brand and marketing strategies