Ripik.AI - Manager - Marketing Communication

Manager - Marketing Communication

Overview about Ripik.AI:

Ripik.ai is a fast growing industrial AI SAAS start-up founded by IIT D/ BITS alumni and with extensive experience in McKinsey, IBM, Google and others. It is backed by marquee VC funds like Accel, Venture Highway and 25+ illustrious angels including 14 unicorn founders.

Ripik.ai builds patented full stack softwares for automation of decision making on the factory floor. Today, they are deployed at more than 15 of the largest and most prestigious enterprises in India including the market leaders in steel, aluminum, cement, pharma, paints, consumer goods and others.

It is one of India's very few AI product start-ups to be a partner to GCP, Azure and AWS. We are also the AI partner of choice for CII, ICC and NASSCOM.

KRA:

- Familiarity with social media advertising, email marketing, and content marketing.

- Collaborate with internal teams, to develop strategies and tactics to optimize our customer acquisition and retention efforts.

- Monitor and analyze competitor activities and industry trends to identify new growth opportunities.

- Familiarity with tools such as Google Analytics, Sales Navigator

- Experience with digital marketing platforms such as Google Ads, Facebook Ads, and email marketing tools.

- Possesses search engines, web analytics, and business research tools acumen.

- Reporting of Google Ads, SEO and PPC.

- Executing marketing strategies and campaigns.