RIL - Team Lead - Market Research

Role- Team Lead-Market Research

To coordinate all marketing research activities between the internal user and external agencies, with the purpose of:

- Providing useful actionable information to the end user to reduce his risk in decision making

- Confirming that the end user's decisions have a competitive edge, which will result in achievement of new sales and eventually, committed customers

- Providing customer insights as a key to developing both products as well as advertising campaigns

- Providing customer feedback to management that would facilitate strategy formulation.

Job Accountabilities

1. Identify information needs and define the problem/ information requirement

2. Develop a scope document/ brief

3. Identify and brief MR agency

4. Finalize the research design- research technique/ sample/research locations

5. Coordinate with procurement for timely commissioning of study

6. Manage Fieldwork and report presentations

7. Analyse research findings and deploying learnings.

8. Responsible for Total Knowledge Management i.e. maintain the existing body of knowledge of the market and the consumer from earlier studies done and appending the new study to the existing databases

Skills Required (Knowledge and Skills)

1. Business Competencies

- Developing and Managing Relationships

- Communication Skills

- Customer Orientation

- Managing Change

- Analytical Thinking & Numeric Skill

- Managing Complexity & Risk

- Driving for Results

- Teamwork

2. Functional/Technical Competencies

- System Processes and Policies

- Industry and Market Knowledge and analysis

Key Attributes (Experience and Qualifications)

1. Educational qualifications:

- Necessary: Graduate in any discipline; PG in Statistics / QM

- Desirable: MBA - Marketing

2. Relevant experience:

- Necessary: 5 - 10 years of experience

- Desirable: Experience in MR Agency

Please mention following things in your profile-

Current Location:

Full time highest education/degree:

Current CTC (Fixed+ Variable):

VM