Rigel Networks - Specialist - Marketing

Job Description:

We are seeking versatile, creative and strategic Marketing Specialists to lead the branding and promotion efforts for our advanced technology solutions and offerings related to consulting and applications across the Indian industrial, engineering, telecom, and US healthcare sectors. The ideal candidate will possess a deep understanding of B2B marketing, a creative mindset, and the ability to tailor messaging to diverse audiences.

- Segment Strategy: Develop and execute targeted marketing strategies for engineering, telecom, and US healthcare companies, positioning our technology solutions as industry leaders.

- Brand Awareness: Drive brand recognition within the engineering, telecom, and healthcare sectors through cohesive branding initiatives and impactful messaging.

- Content Creation: Produce high-quality marketing collateral, tailored to each sector, including brochures, case studies, presentations, and whitepapers.

- Digital Marketing: Oversee digital platforms, including the company website, social media, and online advertising, to enhance brand visibility and engagement.

- Campaign Management: Plan and execute marketing campaigns that highlight the unique value of our technology solutions, driving lead generation and conversion.

- Event Promotion: Coordinate participation in industry events, tradeshows, and conferences for engineering, telecom, and healthcare sectors, maximizing exposure.

- Thought Leadership: Collaborate with internal experts to develop thought leadership content, such as blog posts and insights, establishing our authority.

- Client Engagement: Develop strategies to engage current and potential clients across sectors through targeted email campaigns, webinars, and more.

- Market Research: Conduct research to understand industry trends, customer preferences, and competitor activities, informing marketing strategies.

- Collaboration: Work closely with sales teams to align marketing initiatives with goals and provide materials to support their efforts.

- Measurement and Analysis: Track and analyze campaign performance, using data to refine strategies and demonstrate ROI to stakeholders.

Requirements:

- Marketing Experience: Proven B2B marketing experience, preferably in technology, engineering, telecom, and/or the US healthcare sector.

- Industry Knowledge: Familiarity with engineering, telecom, and US healthcare markets, including trends, challenges, and key players.

- Creative Mindset: Develop innovative marketing campaigns and content that resonate with diverse audiences.

- Exceptional Communication: Strong written and verbal skills to craft compelling messages and engage with varied stakeholders.

- Digital Proficiency: Proficient in digital marketing techniques, website management, social media, and online advertising.

- Project Management: Organizational skills to manage projects, meet deadlines, and collaborate with cross-functional teams.

- Analytical Skills: Data-driven mindset, comfortable using analytics tools to measure and optimize performance.

- Strategic Thinking: Translate business goals into effective marketing strategies for diverse sectors.

- Bachelor's Degree: A degree in Marketing, Business, or a related field is preferred.

Benefits:

Please refer www.rigelnetworks.com/careers for all benefits.