Richpanel - Vice President - Marketing - SaaS/eCommerce

What you will do :

- Build and lead the marketing organization. Recruit and retain a world class team.

- Own the marketing roadmap, including all planning, budgeting and execution.

- Build a journey for merchants throughout the whole lifecycle, from the moment their hear about us to the moment they churn

- Own all aspects of the pre-sale customer journey across all marketing channels.

- Build a brand that most Shopify stores know and trust. Tell the story of why conversations with your customers matter, and how you can leverage them to build a better customer experience

- Clearly explain our audience what's the ROI of using Richpanel. Especially what the impact is on support metrics (first response time, resolution time, satisfaction)

- Aggressively increase traffic and lead generation.

- Introduce innovative marketing strategies that uniquely appeal to our target customers.

- Launch new channels and help improve and fuel our existing growth flywheel.

- Be accountable for specific growth targets, particularly traffic and leads. Work very closely with -Sales and Customer Success to make sales easier, improve customer experience at every touchpoint, and exceed our growth targets.

- Implement the foundation for effective marketing analytics and operations. Establish and achieve appropriate KPIs and performance metrics.

What we are looking for :

- Work experience 3+ years in B2B SaaS Marketing leadership roles

- Solid experience of Ecommerce & growing Shopify apps is a plus

- Leadership experience in early stage startups

- Ability to build a growth machine based on data, automation, experiments

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Experience with CRM software

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

About the Company : Richpanel is a fully remote SAAS startup with offices in USA, CANADA and India. In the 15 months since launch, we have grown to 1500+ E-commerce stores and raised a seed round from Sequoia. The Richpanel platform helps E-commerce businesses automate their customer service and scale their ops. We are solving a massive problem that can often hinder or accelerate the growth of an E-commerce businesses. Businesses spend over $100Bn in customer service each year and we are on a mission to eliminate the bulk of this using our self-service technology.

Perks of joining our Company :

- Rockstar Coworkers

- Friendly and Energetic Environment

- 21 paid leaves

- Reward Employees with Experiences

- Free Food and Coffee

- Team Outings from time to time

- Work From Home Option Available

- Treat all employees as equals

Industry Background : Product based startup

Location : Hiranandani - Powai, Mumbai. (Remote working option available for candidates residing out of Mumbai)

CTC range : 25-40 LPA

Equity range (potential) : 0.2 - 0.5%

Working Days : Monday to Saturday (Alternate Saturdays off)

Joining : Immediate