Rich - Assistant Manager - Brand Marketing

Assistant Manager - Brand Marketing

RICH PRODUCTS SOLUTIONS PVT. LTD.

Position Description:

Summarized Accountability: To be robust support for the assigned Category, follow the New Product Development Process and adept with Project Management skills

Reports To: Senior Manager - Brand / Senior Manager Marketing

Key Responsibilities:

1. Category Management:

- Be responsible for the assigned category / Product Portfolio.

- Renovation/ Rejuvenation of Projects

- Conduct regular market insights to understand the customer needs, identify gaps, opportunities, and feed into the Innovation funnel.

- Category Insights, Idea generation and converting them into NPD roadmaps.

- Build customer & consumer insights through various interactions.

2. New Product Development:

- Be responsible and support the NPD projects ; Product, packaging development, pricing and preparing business cases

- Conduct market assessments & Feasibility Studies for new projects.

- Develop Product briefs with Research & Development teams and cross functional teams.

- Support the Market Validations of NPD projects

- Support the Launch Plans including communication development for New Products.

- Support and lead as required the Product launches and post launch reviews.

- Project Network Management and OTIF delivery of projects

3. Competitive Intelligence:

- Assist the function for monitoring competitive environment and evaluating product quality.

- Conduct Competitive Analysis on Quarterly basis and implement the action plan.

- Constantly update on new market trends, opportunity and input into the business

- Deeper understanding of the market where market data is absent.

4. Work closely with the team especially Trade Marketing, Chef team and sales ; having a true external orientation.

5. Work closely for implementation of the A&P plans for the Product category, ensure the cost-efficient use of budget.

6. Position Assistant Manager Brand

7. Assist for reporting and analysis: Monthly Business reports, category analysis, forecasting for NPD products, market sizing

8. Working with cross functional teams / team alignment ; need to get the attention of cross functional team to deliver jobs OTIF

Direction to Others: None

Experience & Education:

- Post Graduate in Marketing or MBA

- Experience in marketing/product management in the Foods or Beverages industry

- Classical marketer who understands all facets of the 6 Ps of marketing with demonstrated success identifying new brand development opportunities, possible environmental or competitive threats as well as building ideas that encompass every brand touch point with customers.

- Experience of conceptualizing new projects and leading it end to end through the innovation funnel. Should have launched at least 2 national / regional level projects on his/her own.

- Understanding of quantitative & qualitative research tools. First hand experience of working with market research agencies to scope new opportunities.

- Strong financial & business acumen with experience of closing business cases with functional stakeholders

- Firsthand experience of working with the regulatory and legal functions in the organization. Good understanding of FSSAI norms would be very useful.

- Experience of leading or being part of the creative process for building an integrated communication campaign for customers

- Practical hands-on approach, customer focused, understand customer insights and creative bent of mind.

- Strategic thinker, good communication and influencing skill. Solution oriented.

- Good communication, team player and can adapt to changing environment

- Willing to travel on short notice

- Excellent business English (both spoken and written) and computer skills