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08/06 Jiel Narvekar
HR at Rich Products & Solutions Private Limited

Views:256 Applications:67 Rec. Actions:Recruiter Actions:56

Rich - Assistant Manager - Brand Marketing (4-8 yrs)

Anywhere in India/Multiple Locations Job Code: 1107849

Assistant Manager - Brand Marketing


RICH PRODUCTS SOLUTIONS PVT. LTD.


Position Description:


Summarized Accountability: To be robust support for the assigned Category, follow the New Product Development Process and adept with Project Management skills


Reports To: Senior Manager - Brand / Senior Manager Marketing


Key Responsibilities:


1. Category Management:


- Be responsible for the assigned category / Product Portfolio.


- Renovation/ Rejuvenation of Projects


- Conduct regular market insights to understand the customer needs, identify gaps, opportunities, and feed into the Innovation funnel.


- Category Insights, Idea generation and converting them into NPD roadmaps.


- Build customer & consumer insights through various interactions.


2. New Product Development:


- Be responsible and support the NPD projects ; Product, packaging development, pricing and preparing business cases


- Conduct market assessments & Feasibility Studies for new projects.


- Develop Product briefs with Research & Development teams and cross functional teams.


- Support the Market Validations of NPD projects


- Support the Launch Plans including communication development for New Products.


- Support and lead as required the Product launches and post launch reviews.


- Project Network Management and OTIF delivery of projects


3. Competitive Intelligence:


- Assist the function for monitoring competitive environment and evaluating product quality.


- Conduct Competitive Analysis on Quarterly basis and implement the action plan.


- Constantly update on new market trends, opportunity and input into the business


- Deeper understanding of the market where market data is absent.


4. Work closely with the team especially Trade Marketing, Chef team and sales ; having a true external orientation.


5. Work closely for implementation of the A&P plans for the Product category, ensure the cost-efficient use of budget.


6. Position Assistant Manager Brand


7. Assist for reporting and analysis: Monthly Business reports, category analysis, forecasting for NPD products, market sizing


8. Working with cross functional teams / team alignment ; need to get the attention of cross functional team to deliver jobs OTIF


Direction to Others: None


Experience & Education:


- Post Graduate in Marketing or MBA


- Experience in marketing/product management in the Foods or Beverages industry


- Classical marketer who understands all facets of the 6 Ps of marketing with demonstrated success identifying new brand development opportunities, possible environmental or competitive threats as well as building ideas that encompass every brand touch point with customers.


- Experience of conceptualizing new projects and leading it end to end through the innovation funnel. Should have launched at least 2 national / regional level projects on his/her own.


- Understanding of quantitative & qualitative research tools. First hand experience of working with market research agencies to scope new opportunities.


- Strong financial & business acumen with experience of closing business cases with functional stakeholders


- Firsthand experience of working with the regulatory and legal functions in the organization. Good understanding of FSSAI norms would be very useful.


- Experience of leading or being part of the creative process for building an integrated communication campaign for customers


- Practical hands-on approach, customer focused, understand customer insights and creative bent of mind.


- Strategic thinker, good communication and influencing skill. Solution oriented.


- Good communication, team player and can adapt to changing environment


- Willing to travel on short notice


- Excellent business English (both spoken and written) and computer skills

Women-friendly workplace:

Maternity and Paternity Benefits

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