Riaan Wellness - Manager/Senior Manager - Performance Marketing

About Company :

Riaan Wellness Pvt Ltd.

Riaan Wellness is a new Ayurveda products entity of the Kolkata-based Baidyanath Group, an established classic Ayurveda product brand built over 80 years and recognized pan-India. It will tap into the large untapped need for proprietary Ayurvedic formulations in personal care and health food products. Setup as a high-growth start-up entity just before the pandemic, Riaan Wellness already offers a range of consumer products like health juices, geriatric care products, hair care products and women products with a goal to deliver on the efficacy promise of its health-focused products. Two of these products have already enjoyed exponential growth in sales in the last year despite the tough conditions. Revenue today is Rs.100 Crore with strong profitability.

Riaan Wellness is headed by Rana Banerji (Ex- Dabur) as CEO and has built a team of professionals from large FMCG companies sitting out of its Gurgaon office. The company is looking to drive sales through two verticals: FMCG (sales force automation drive) and Medico (setup 3-4 months ago). It will also sell through e-commerce channel and sees a large opportunity in export of its wellness products to markets like Nepal and Bangladesh. It is leveraging the manufacturing and R&D capabilities of its Kolkata plant and R&D centre.

About Brand :

Vansaar - the essence of forest, the essence of good health, the essence of Ayurveda.

Throughout the years we have diligently looked for ayurvedic products that were built on the concepts of superior Ayurveda infused with best manufacturing process. Ayurveda has introduced numerous products that have transformed health but recent lifestyle induced health concerns have been alarmingly high, so has been the consciousness of people regarding Ayurveda.

This made us ponder upon the idea of creating a range of lifestyle solution products that preserve health and balance the disharmony within the body. Thus Vansaar was created by some learned individuals, researchers and ayurvedic experts who brought in high quality herbs, elevated wisdom and unique approach.

Coming from the house of Baidyanath, Vansaar combines Ayurvedic wisdom with modern approach and provides plethora of health benefits. With herbs procured from the forests Vansaar represents deep rooted knowledge and incredibly layered research behind each product.

Vansaar now aims to create a transformative experience through its wide range of products under the category Swasth, Ahaar and Saundarya which meet the high wellness standards of individuals and have a lasting impact on health.

Vansaar within its organisation also encourages spreading one's roots and nurturing parts of oneself that hold immense calibre in terms of professional growth. Our beliefs and values focus on growth for a higher purpose, be it growth of the brand or the individuals that are Saar of Vansaar.

Vansaar aims to motivate every individual who is ready to discover their inner distinctive nature and nourish it with Vansaar and the growing global community.

Job Purpose :

1) Develop and oversee overall Performance Marketing Strategy and growth on the website.

2) Performance Marketing : Candidate should know how to control this in order to ensure healthy P&L for the business.

3) Must have had the experience of handling at least 50 lakhs monthly budget.

4) Must Know how to reduce the CAC.

5) Must be proficient in Google Analytics, Facebook Marketing.

6) Site Platform Technology - Candidate should have the awareness, usage & dealing with platforms like Shoptify, majento, woocommerce etc. (may not have complete technical knowledge, but should have dealt with these guys).

7) Should be able to coordinate with Digital Marketing Agencies.

8) Content/creative (Mktg) - candidate should have exposure in dealing with creative agencies that make content for website

9) Candidate should be able to run Google Ads, Facebook, Instagram and other social media websites Monitor and report on significant variances between sales forecasts, budgets and business plans

10) Proactive coordination with key stakeholders to achieve desired business outcomes and drive improvements and reduce wastages across the demand planning Activities.

Experience : 5 to 7 Years of relevant experience preferably in D2C owned Organisation.

Qualification : Preferably Engineers as they have technical knowledge of digital platforms/MBA

Location : Gurgaon