Riaan Wellness - eCommerce Head - Markeplace

About us :

Riaan Wellness is a new Ayurveda products entity of the Kolkata-based Baidyanath Group, an established classic Ayurveda product brand built over 80 years and recognized pan-India. It will tap into the large untapped need for proprietary Ayurvedic formulations in personal care and health food products. Setup as a high-growth start-up entity just before the pandemic, Riaan Wellness already offers a range of consumer products like health juices, geriatric care products, hair care products and women products with a goal to deliver on the efficacy promise of its health-focused products. Two of these products have already enjoyed exponential growth in sales in the last year despite the tough conditions.

Vansaar - the essence of forest, the essence of good health, the essence of Ayurveda.

Throughout the years we have diligently looked for ayurvedic products that were built on the concepts of superior Ayurveda infused with best manufacturing process. Ayurveda has introduced numerous products that have transformed health but recent lifestyle induced health concerns have been alarmingly high, so has been the consciousness of people regarding Ayurveda.

This made us ponder upon the idea of creating a range of lifestyle solution products that preserve health and balance the disharmony within the body. Thus Vansaar was created by some learned individuals, researchers and ayurvedic experts who brought in high quality herbs, elevated wisdom and unique approach.

Coming from the house of Baidyanath, Vansaar combines Ayurvedic wisdom with modern approach and provides plethora of health benefits. With herbs procured from the forests Vansaar represents deep rooted knowledge and incredibly layered research behind each product.

Job Purpose:

- Develop and oversee overall E commerce Marketplace Strategy and growth.

- P&L management.

You Are Responsible for :

- E-commerce lead role is responsible for developing and implementing effective key account management (KAM) strategy for e-commerce channel.

- Driving achievement of sales / growth targets by leveraging effective listing strategies derived basis analytics on market places.

- The role holder is also responsible for developing the e-commerce business for Riaan by establishing and enhancing relationships with new as well as existing accounts.

Revenue Growth & Market Share :

- Analyse data trends to prepare effective strategies for driving revenue growth in the e-commerce channels

- Identify growth opportunities in the e-commerce landscape by tapping into newer customers / platforms, ensuring improved market share with existing customers / platforms etc.

- Collaborate with the brands team to drive sales (value and volume) nos. in the

- Collaborate with Brands team, content developers, and website designers etc. to maintain and enhance the content / product descriptions on other marketplaces

Sales & Order Management :

- Oversee order management/servicing for e-commerce platforms ensuring on time deliveries as per agreed terms and conditions.

- Ensure increased customer satisfaction by effectively managing customer complaints and feedback on e-commerce platforms.

- Coordinate with supply chain teams to ensure sufficient stock levels for servicing e-commerce orders avoiding instances of stock outs.

- Track and monitor competition to keep abreast with market developments.

Account Development and Management :

- Develop and execute account management strategies in the e-commerce channel towards establishing and maintaining relations with key accounts and adding new account ensuring growth in business.