Retention Marketing Role - Internet/Online

- Work with the internal Marketing , Product and BI team to plan and execute campaigns that drive player engagement and revenue.

- To create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue and continuous engagement

- To plan and execute the Monthly marketing calendar

- Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.

- Work with Acquisition and Product teams to help develop our websites/apps to improve design, usability, content, and customer experience

- Knowledge of tools such as Mixpanel , Webengage and Clevertrap.

- Hands-on Experience in user retention and engagement campaign execution

- Good understanding of CRM, Push Notifications, email marketing and mobile marketing.

- Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.

- Understanding of RFM , databases, SQL, Tableau etc is preferred