Retention Marketing Role - eCommerce

Retention Marketing

- 5+ years' of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience).

- Knowledge of tools such as Mixpanel , Webengage and Clevertrap.

- Hands-on Experience in user retention and engagement campaign execution

- Good understanding of CRM, Push Notifications, email marketing and mobile marketing.

- Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.

- Understanding of RFM , databases, SQL, Tableau etc is preferred

- Ability to effectively communicate and manage relationships with external vendors and partners