Retention Marketing Manager - FoodTech Startup

We are a Retention Marketing Manager to join the team at our New Delhi office. The candidate will be taking ownership of all key retention metrics, handling the e-subscription product & loyalty program of the brand.

Key Duties

- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.

- Analyzing Regular Customer Cohort Performance, both on a product & company level.

- Developing the product subscription business on the website.

- Build retention marketing campaigns based on customer segmentation.

- Build the Customer Loyalty Programme for the brand.

- Creating Targeting Email & Marketing Strategy to increase the repeat rate & overall basket size.

- Profiling Key Customer Groups Regularly

- Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits

- Analyze and track performance - activation, engagement, retention and churn data analyzing experience are required.

Requirements: 

- Minimum 3 years retention/customer management CRM

- Strong knowledge of Digital Marketing tools.

- Experience in Membership/subscription Products

- Ability to work independently & solve problems.